In the heart of New Westminster, a financial advisor is helping reshape what it means to feel secure about your money and your future. Her name is Lila Day, and she’s proud to call New West home. As a financial advisor with Edward Jones, Lila offers more than investment advice—she offers guidance built on relationships, trust, and understanding.

With nearly 15 years of experience in the financial world before joining Edward Jones, Lila saw firsthand how impersonal finances can feel in today’s fast-paced, profit-driven systems. “I was a bank manager for years,” she recalls. “But something was missing. I wanted the opportunity to build real relationships and support people through life’s transitions.

That desire led her to Edward Jones, where she now crafts customized strategies for each client. Whether it’s preparing for retirement, looking at creative ways to support your small business, exploring investment options, or planning around life’s many curveballs, Lila makes it her mission to simplify complex decisions and help ensure her clients feel empowered. What sets her apart? “We don’t push proprietary products,” she explains. “I’m able to recommend options best suited to address clients’ unique goals and financial situations. It’s truly about what’s right for the client.

But Lila’s work isn’t just about numbers. It’s deeply rooted in her commitment to community. A proud resident of New Westminster for the past seven years, she lives, plays, and gives back in the city she’s chosen to grow her business in. From curling at the Royal City Curling Club to handing out graduation awards at local schools, Lila is an active part of the fabric that makes New West special.

“You don’t always find that sense of belonging,” she says. “I’ve lived in other parts of the Lower Mainland, but New West is different. It has a heartbeat. It’s warm and connected. And now I get to walk down the street and bump into the very people I work with. That’s what makes it all feel real.”

Lila’s passion for helping others also extends beyond typical financial planning. She’s an advocate for families navigating the complexities of disability savings, inspired by her own upbringing alongside a brother with disabilities. She’s part of a national RDSP advocacy group and brings both lived experience and professional insight to families who often feel overwhelmed.

Her clients are often surprised during their early meetings. “When we break it all down—when they see how much income they can really have at retirement or what’s possible with some small adjustments—it’s incredibly eye-opening,” she says. “It’s about being honest with where you are, so you can get where you want to go.” So, how do you start working with someone like Lila? It’s as easy as a coffee. “There’s no pressure,” she smiles.

“We meet, we chat, and maybe we discover something that will make a big difference in your life.” If you’re looking for financial advice that’s thoughtful, community-based, and truly personal, you may want to give Lila Day a call.

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